Originating in the United States of America, Black Friday the day after Thanksgiving (the fourth Thursday in November) and is regarded as the start of the Christmas shopping period. With the switch from Thanksgiving to Christmas, retailers have often capitalised on this and offered big discounts to their customers. In recent years, Black Friday (and Cyber Monday) have been growing in other countries such as the UK and we have seen billions of pounds spent both in stores and online.
With only a few days left, here are 5 quick fixes you can implement to increase your conversion rates in time for the seasonal rush.
Black Friday means one thing for most shoppers: big discounts on popular items. With the busy Christmas season in full swing, the Black Friday weekend is predicted to be bigger than ever before this year. According to Forbes, both Black Friday and Cyber Monday sales are expected to exceed the $3 billion mark per day, up 11.5% and 9.4% respectively over last year.
The main drive for shoppers is discounts on popular goods, which means that the easiest way you can increase attention and sales on your campaigns is to offer a discount that customers simply can’t say no to.
Percentage Vs. Monetary Discount - would you be more attracted to a campaign that had 40% off or £4 off?
Free Shipping - offering free shipping worldwide works very well to drive traffic, however if your product price is too high then customers may drop off. When uploading your design, Moteefe automatically sets a recommended retail price that you can adjust accordingly, so try not to inflate your prices too much to compensate for the free shipping.
Planning your marketing strategy in advance is a necessity for Black Friday and the weekend following. You want your adverts to stand out from the competition so that you can maximise your social commerce sales. Remember to:
If you want to write copy that converts, the best policy is to keep things short and sweet. Tell your customers exactly what you’re selling and use your compelling images to show them why they want it. The holidays are only around for a short while, and so are your products. Encourage consumers to buy now before they miss their chance with a strong call to action. AdRoll found that calls-to-action (CTAs) increase your click-through-rate by 2.85x their normal rate.
While you’re focusing on your copy, remember to make sure that your campaign page has a full description. Nothing is worse than getting a customer to your page, only to scare them off with a blank page. Let them know what you and your custom merch is all about.
As your sales will increase by so much over the holiday season, it’s the perfect time to retarget your custom merchandise to previous customers. If you set up a Facebook Pixel on one of your old campaigns, then you’ll be able to target a previous audience, for more information about the Facebook Pixel click here.
Retargeting your Facebook Adverts to a previous audience will remind people of your custom product designs. Since these people have already shown interest in your designs in the past, it’s actually easier than you might think to turn them into customers. A direct ad with great copy and eye-catching images will go a long way to getting back those old customers. If you need a little hand with retargeting your ads, we have a useful article which can help you, here.
It might be hard to accept, but not everyone wants to buy a custom t-shirt on Black Friday, sometimes they want to buy a nice new mug, or a phone case. Fortunately, you can offer them both of those, and more.
With Cyber Monday coming up just after Black Friday, offering people the chance to get a custom phone case just before they go out and buy a new phone is a marketing goldmine. Why limit your sales when you have the option to put your designs on multiple products? It’s a little extra work, but that’s all it will cost you.
With these powerful marketing tips, you’ll have the most successful Black Friday weekend possible. Just remember to:
Now that you’re ready, it’s up to you to make those holiday sales. It’s not too late to get started and grow your ecommerce business.