Target’s t-shirts receive praise for their designs
Mar 01, 2017 - NEWS
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Olivier Stapylton-Smith

It doesn’t matter whether you’re in your local Target or a New York fashion shoot, this year, t-shirts are taking centre-stage with their empowering messages.

Last summer, American brand Target (the second-largest discount store retailer in the US) released their Cat & Jack clothing line for children, which aimed to move away from archaic gender-specific designs and create more positive messages for children.

Strong like mom Target clothing
Target Clothing

Target's Cat & Jack new range hopes to shake up the industry by getting rid of the typical ‘pink and sparkly’ clothes for girls or the ‘little heartbreaker’ t-shirts for boys. Instead, you’ll find printed t-shirts with empowering phrases such as 'Strong Like Mom', 'Kindness Matters’ and 'Smart and Strong'.  

be the Future Target Clothing
Target Clothing

It’s refreshing to see brands and designers creating clothes that support positive messages instead of reinforcing gender-specific designs. It’s clear we’ll be seeing a lot more t-shirts which are suitable for both girls and boys in the future, whether it’s pink t-shirts for boys or inspiring messages for girls.

Think you have what it takes to create an empowering design for kids or adults? Upload your design now to find out.

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