How to hold on to Christmas customers
Dez 15, 2016 - MARKETING
Transparent
Olivier Stapylton-Smith

As the holiday season comes to an end you’ll find that some of your customers decide to leave as well. Don’t wait for these customers to spring back up, like a Michael Bublé album, NEXT Christmas. Not when you can keep these customers, all year round.

Making sure those customers stay round for the long-run can be a challenge, especially with so many other options available out there. However, customer retention is easier than looking for a new one, in fact, Invesp found that it costs 5x more to find a new customer.

 Searching for new customers

Customers will stay around if they see that you have something to offer them, beyond your custom merchandise for their cold-hard-cash, they want a little extra something (needy aren’t they?). You just need to extend that giving-spirit past Christmas and into the New Year. 

This can come in the form of new custom products or print designs for a discounted price. It can also come in the form of free content for your audience. 

Since we’re talking about the spirit of giving, here are a few ways for you to do that.

Retargeting Ads

Who doesn’t love a little retargeting? If you don’t, then you will soon because this little trick is going to do wonders for your customer retention. Setting up a Facebook Pixel to track who buys your custom products is the first step for retargeting your customers.

Once your lucky customers are in a Facebook audience, you can start sending ads out in their direction, bringing them back to your custom merch. There’s a few approaches you can take to do this:

  • Advertise your new print designs which appeal to their niche audience
  • Show off a new personalised product with an existing design
  • Get personal by sending out a ‘Thank You’ advert to your previous customers


Adverts are, of course, your main method of bringing in that first wave of customers but for the mega-marketers out there, smart usage of Facebook ads will also help to retain customers.

NEW DESIGNS

At the end of the season, some of your more… Christmassy designs, might not be entirely relevant. Let’s be real, you shouldn’t expect people to start forking out their hard earned money, 11 months in advance, for a custom sweatshirt with a Santa design printed on it. 

If only there were other holidays which you can make designs for…

Moteef holiday preparations

  • ‘Prepare yourself for the New Year with a new look’
  • ‘She’ll still steal your hoodie, but at least you can match’ 
  • ‘Enjoy the Easter holidays with a cosy custom jumper’

You don’t just have to focus on the holidays though. Take a closer look into your niche audience and find out if there’s anything they need or if anything is trending. If your custom merch has designs that appeal to your niche then they’ll keep coming back for more.

NEW PRODUCTS

Finding inspiration for new print designs can be tough, so offering your old customers new products can be a good way to keep them. If you have a create design, then stick it on a custom mug or phone case as well.

Over 20% of people who own a phone case bought it because of the print design, the only reason that ranked higher was ‘to protect their phone’. People always need to protect their phones, so why not give them a sweet new design with it?

Moteef has a sweet tooth  

Unfortunately, offering people a new product with the exact same print design might not be enough to push them toward a purchase. So offering a discount code to people who click your ad is a great incentive to buy your custom phone case right there and then.  

THANK YOU ADS

It’s always nice when you’re treated like a person rather than just another consumer, don’t you think? By targeting adverts toward your customers, you could try to sell them new print designs or custom products, or you could thank them for buying from you.

We know which way you’d rather do it, we can see the money signs in your eyes right now and adverts are expensive, but hear us out..

seeing money in custom merch  

Sometimes you have to spend money to make money (haven’t we heard that somewhere before?). Sending out a Page Post Engagement ad with a simple ‘thanks for buying my custom t-shirt’ message will go a long way to boosting your customer retention after the holiday season.

Let people leave product reviews in the comments then go back and chat with them. You know, like a person. Weirdly, people love that. By showing that you care about your customers, you’ve giving them a reason to stay around - and potentially buy more custom merchandise from you.

Content

This is more of a long-term approach to customer retention. Remember when we said that consumers want something extra from you? Well, this is where you can really offer them something unique. 

Writing articles for your niche audience will draw people in and show them that you know what you’re talking about. The most important part of this is that it builds trust, and if a customer trusts you, then they’re going to stay loyal.

Building up this trust isn’t only done by writing articles, so don’t worry if you’re not much of a wordsmith. Social commerce is the art of selling products on social media, and social media is also the easiest way to contact your customers after your social selling.

 Buffer and their customers

Include links to your social media channels on your campaign page and direct them there to have a chat, follow you or leave a review of your custom merchandise. This gives you the chance to engage with them and provide them with a reason to come back. Customer retention is easy when your customers know you care about them.

If your previous customers do leave a review of your custom products, then it will be out there for the world to see. This means future customers will be more likely to make a purchase, in fact, according to Reevoo they’re at least 18% more likely. 

What have we learned?

Keeping Christmas customers is definitely easier than finding new customers, and setting up a customer retention scheme is actually quite simple, just remember:

Retargeting Ads - set up a Facebook Pixel and send ads out to your previous customers

  • Let them know about new designs that are relevant to their niche
  • Or if you have any new custom products with previous designs they might like
  • You can also send a Post Engagement ad out to thank them for buying from you

Produce Content

  • Write articles or blog posts that are relevant to your niche audience
  • Use social media to engage with your audience and to share your content
  • Encourage people to leave reviews for other people to see

Once you’ve mastered these steps, you’ll never lose another customer (well, maybe that’s an exaggeration, but it will certainly help retain customers for longer).

If you have any questions then you can ask us at the Moteefe Hangout. Or if you want to put these skills into practice, the first step is to make a campaign.

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