The key to any marketing strategy is to know your audience. This would normally mean you need to decide who your audience is and then go looking for where they’re hiding - however, you probably would have done most of this research before you designed your product, so that's one big job that's already done. Ker-ching.
A quick Twitter search for your audience’s interests will show you thousands of people who love and talk about your niche. Search for favourite words surrounding your niche, if your design features yoga then search for phrases like:
Once you’ve found them, you just need to engage and communicate with them. You should do that organically rather than trying to sell them something.
Organic marketing isn’t only about selling products with no ad budget, it’s about creating natural communication rather than trying to force them to buy your products. They’ll buy your custom t-shirt when they trust you (and when your design appeals directly to them) so focus on genuine interactions rather than being a salesman.
You might think that it’s now time to start promoting your custom merchandise. Unfortunately, you’re going to have to wait a little longer. If your page is nothing but promotional content and advertising then you’ll undo all the hard work you put into getting those followers.
Try 75% valuable and 25% promotional, then do a little testing to figure out what works best for your audience. Your promotional posts should invite people to click to your campaign page, but not be too pushy.
As for your valuable content, you need to keep your followers engaged by sharing content that:
By having this kind of content your audience will keep coming back to you, because they’re gaining something they want or need. This also helps to build up engagement and show you off as an expert in your niche.
The best thing about Twitter is the focus on hashtags. Everyone on Twitter uses them and they’ve become so popular that other social media platforms are now using them as well. They’re especially useful here because you can use them to:
Do a little research for which hashtags are best by using the Twitter search function and browsing the top posts and people that use them. However, you should look out for whether your audience uses different wording for their hashtags. You might find that #homebiz works better than #homebusiness for example.
If you need an extra hand with your Twitter account (or your other social media accounts) we've put together a list of companies that offer help - and most of them are free to use.
The trick to organic marketing on Twitter is to engage with people as much as possible and build up trust with them through content.
Hashtags are also a necessity because with the right hashtags your posts can be seen by thousands in your niche audience (isn’t that #neat?). Just remember not to spam too many of them, no one will see your post with ‘#buy #custom #product #shop #now’ tacked on.
Once you’ve started your new Twitter account tweet us @moteefe with the hashtag #SocialSuccess - we love seeing entrepreneurs starting their new businesses.