If there is one key word that will help you reach your first 100 ecommerce sales it’s: Traction. This is your magic word, your alakazam, because it’s how you’re going to snowball to success. It sounds simple, but traction means sales.
Once you have a little traction, it’s a lot easier to sell custom products. Not only will you have a little confidence boost, but you’ll also have a few happy customers showing your custom products to the world, like walking billboards.
But before we talk traction, we need to talk about your future...
Don’t worry, this isn’t one of those serious sit-downs where we discuss the rest of your life. This is more of a short term, ‘what do you want to do with your week/month/year’ kind of talk.
Your need to have clear goals lined up for your new ecommerce business. While it’s all well and good to have ambition, it will be a long time before you reach €1 million in custom product sales. Having smaller, more achievable goals lined up will give you focus and let you see your progress in a very real way.
Start with getting your first 10 customers, then 50, then 100. Ecommerce sales don’t come in one big batch, so plan out your marketing strategy in steps and take action based on your goals. Then, when you do reach your €1 million in custom product sales, you can look back and see how it all started, while sitting on your throne made of money.
You can even use these milestones as a way to give your marketing that extra little push. Once you sell a certain number of custom products you could offer a discount to the next few lucky buyers. Everyone loves a good discount.
Now that you have a shiny new plan that you’re eager to put into action, it’s time to refine your custom t-shirt sales system (catchy isn’t it?). We’ve mentioned niche audiences a few times before and we know how annoying it can be to keep on reading about it, but it’s really important.
Once you have a niche audience, the rest of your marketing strategy should become a breeze. You’ll know…
We have more than enough blog posts on how to find, use and market to niche audiences on our blog. So here’s a few, just to get you started.
Your ecommerce marketing strategy should revolve around your niche audience. If you’re targeting the right people then you’ll start to gain that all important traction and as we know, more traction means more sales.
Now it’s time to talk traction...
We know the outside world can be big and scary, but expanding your ecommerce marketing strategy to the real world is a great way to get a few early sales. Using the vast knowledge of your audience that you’ve acquired with the help of our blog posts, you should be able to find events or meetups within your niche audience.
You can find events for your niche audience by looking into Facebook groups or searching on websites such as Eventbrite.
What the event looks like will change based on your niche audience, but whatever form it takes, there will be people there you can sell to. Going to meetups for your niche will give you the chance to network with consumers in real life and find out what they want/ need.
If the event is more like a conference, then you could even hire a space to market your designs and not only gain contacts, but also customers. It’s a great way of selling custom products if you’re struggling to gain that initial traction.
Social selling, or social commerce is where you’re likely to get the most traction. Using social media to help you sell your custom products online will be the easiest way to reach your milestones.
Getting a good start in social commerce means finding the right platform to use. If you need help picking the perfect platform then click here.
There are two main ways of marketing on social media, Targeted Ads and Influencers. Let’s start with ads…
Facebook is the behemoth of the social advertising scene. Using the creepily large amount of data Facebook has on its users, you can target your niche audience with pinpoint accuracy.
If you don’t believe in the power of Facebook adverts, then have a look at this article about a man who targeted Facebook ads specifically at his roommate.
Becoming an expert with Facebook ads isn’t as hard as you might expect, especially when you have help from the Facebook experts on our blog.
Once you know how to set up ads to target your niche audience, you’ll be able to get your first few customers. It may take a little while to get used to everything, but you will start to get a few sales.
After you’ve mastered the basics and reached the first few milestones on your social commerce marketing strategy, you can start using the more advanced guides that are on our blog. Such as learning about the Facebook Pixel and Retargeting Techniques.
When you’ve started to successfully sell your custom merchandise online using targeted ads, you’ll want to start reaching even more people. Enter, the influencers. Influencers are a great next step for boosting your sales within a niche audience.
Social commerce influencers are people who have a large following (usually around 10k+) within a niche market. You can pay an influencer to advertise your custom merchandise to their audience. This is a great way to reach new people within your niche audience, especially if you use influencers from different social media channels such as Instagram or Pinterest.
Influencers not only market your custom products directly to consumers, they also increase organic traction because people will share designs they like with their friends.
Now that you have your goals, you’ve refined your internet marketing strategy and you’re advertising on social media, you should be well on your way to making your first 100 custom merchandise sales.
If you’re still having trouble getting those first few sales, there may be a few reasons people aren’t buying from you. You can learn how to change their minds here. Or if you want to ask us a few questions, check us out at the Moteefe Hangout on Facebook.