Well, it turns out they have a whole list of “what’s up” and it’s a little terrifying to look at, especially when not all of it is relevant to you. Luckily for you, there’s a much less scary way to find out what’s blocking your ad...
Most of the time the censorship people at Facebook tend to review your advert within 24 hours, but occasionally it might take longer. I’ve seen reviews take around 48 hours before, so don’t worry if you’ve not heard back after the first day.
Your ads are reviewed based on their content, which includes the:
They don’t want their users to be given adverts which could be potentially harmful, so there are a few limitations. You should keep text on your images to a minimum because you’ll be penalised if your image is more than 20% text. If you’re unsure how much text your image has, you can check using this image checker tool.
Other limitations include...
There tends to be a hazy spot when it comes to cigarettes (and other tobacco-related products) in adverts. It basically comes down to what you’re selling. Anything promoting the sale of tobacco products (or things related to tobacco products) is a big no-no. Especially in the US and UK where smoking is becoming heavily restricted.
You can include things which link people to tobacco-related interests or even anti-smoking… anything you want. As long as you’re not promoting the use or sale of tobacco, you’re good to go.
Naughty - Do not do
Should be fine
This is one is pretty simple. Don’t do drugs. Like tobacco, anything that promotes the sale of drugs won’t get past the review stage. Unlike Tobacco, you’re not allowed to include things related to drugs either. The one safe policy is to stay clear of them all together.
What were you thinking?!
Should be okay
Yeah, I feel like you know what I’m going to say here. If it’s not safe for work, it REALLY isn’t safe for your adverts. In fact, even more so than the drugs section, you should avoid putting in any kind of nudity, suggestive positions/ activities or anything sexually provocative.
Facebook is a little more relaxed when it comes to featuring alcohol on your adverts. The only real limitation is on who and where you target your ads. For example, sending out ads with alcohol to 16-year-olds is generally frowned upon by the law (and by us here at Moteefe). Ads featuring alcohol are also banned in certain countries, just to name a few...
Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Norway, Pakistan, Russia, Saudi Arabia, Turkey, United Arab Emirates and Yemen.
“Generally frowned upon by the law”
Yup, that’ll do
Turns out the Facebook review people don’t like stealing either (picky aren’t they). You’re not allowed to feature anything that is owned by someone else. That means you might need to check if something is under trademark, copyright or owned by proprietary rights.
Getting sued isn’t much fun
Being creative is though
You should never lie on your ads. Facebook always knows. They check your product and landing page during the review so if you’re caught lying about anything on your advert, they’ll stop it from going up.
Think I’m getting the hang of this
Hopefully that list was a lot less scary than the terms and conditions on Facebook’s page. If you have any questions about Facebook’s policies or about… anything really, then you can ask us at the Moteefe Hangout on Facebook.
Don’t forget to go to our design builder and get started with those campaigns. Now that you know the review process, nothing can stop you. Get out there and #MakeItHappen!