Kentico found that only 60% of Facebook users like a brand page, so Facebook ads are the only way to reach a lot of people on Facebook. Whether you want to spend €20 a month or €200 a day, you can easily reach a huge number of unique audiences with Facebook advertisements.
Facebook has the best targeting criteria which no other ad network, search engine or social platform can compete with. The problem is; once you’ve found your audience what do you want them to do?
Well here’s a breakdown of what objectives your Facebook Ads can have, and which one will work best for your Moteefe Campaigns.
This ad objective is used to encourage engagement on your posts. This is done by targeting people who interact more often than other users. You can use this method to gauge how much people will like your designs.
Having an idea of which designs, people in your niche audience will like means you’re going to make more sales. This objective isn’t likely to generate many sales on it’s own though. So you should use it for market research instead.
Sending people to your website is the main, proven way that you’ll sell products online. Clicks to your website can come in two forms.
Creating an ad objective that sends people to your site is a great way to generate a large number of new leads or develop a content marketing strategy. Just make sure that your landing page directs people to a specific action.
Similar to Clicks to Website, this objective focuses on boosting visits to your website. However the focus of Website Conversions are to:
Website Conversion works best when you have installed a Facebook Pixel on your campaign page (if you want to know how to install the pixel, we have an article for that). This will show you the audience that you should be targeting with your adverts because they have already shown interest in your products. So they are more likely to make a purchase.
Using all three of these ad objectives will give you a well rounded marketing strategy. But for those of you who are at different points in your marketing campaign:
Now that you know how to use ad objectives and what you can do with your audience, it’s time to take your first steps to becoming a successful custom merchandise entrepreneur. If you know which objective you want to use, but aren't sure how much to spend on it, check out how you can Invest for Success.
Come check us out at the Moteefe Hangout on Facebook if you have any questions. We’d love to hear from you.