Using Emoji For Your Social Media Marketing
Nov 20, 2016 - MARKETING
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Olivier Stapylton-Smith

Have you ever thought about learning another language? 

Well if you haven’t mastered spanish yet, there's a new, slightly easier language in town and it’s taking social media by storm; the language of emoji.

Time to learn what’s Hot emoji in the World Emoji of emoji.


The word ‘emoji’ comes from the Japanese characters ‘e’ (meaning picture) and ‘moji’ (meaning character). Emoji’s originally come from Japanese mobile carriers before they made the long journey over to America where Apple made them popular with Iphones.

Professor Evans of Bangor University even said that emoji is the fastest growing language in human history. You can see the evidence of this for yourself, as Facebook engagements shoot up by at least 33% with the use of emoji.

Using emoji in your ecommerce marketing strategy is almost a necessity, so it’s time you learned how to do it properly.

What does it all mean?

As with any language, you need to learn what everything means so your message doesn’t get lost in translation. Emoji’s have developed as a way for people to express their emotions more clearly than they can through words. Especially when limitations are placed on how many characters you can use in a post (we’re looking at you Twitter  ).

Moteef Twitter 

Emojis are a fantastic asset to your social commerce strategy when used in the right way, but a misused emoji can also be devastating. Make sure you know what each emoji means before you use it. Your customers will remember a misplaced eggplant emoji, so be careful. 

If you want to become fluent in emoji, there are a few resources to help you out, but the best one for learning what it all means is Emojipedia

There’s a time and a place

There’s a delicate balance with the use of emoji. Too much and you risk having your message lost in the ether. Too little though and you’ll miss out on the increased engagement rates that emojis can offer you.

Brands like Domino’s have been using emojis to boost their posts for a while now. They allow you to order a pizza from them by tweeting a pizza emoji at them and confirming delivery through private message.

Domino's pizza tweets  

If you want to use emojis juuust right, you’ll need to know how they work on each platform first. These are the top 3 platforms for social emoji-ing. 

1. Facebook

Posts and status updates can include emoji’s now and using them will encourage people to engage with your posts. However the main use of emoji on Facebook was the fairly recent ‘reactions’ addition to posts. This lets people react to a post rather than simply liking it.

Facebook reaction emojis  

Being able to react to a post gives people more options to express themselves and it’s worth taking that into account when you’re making your posts. 

2. Twitter

Using emoji on your Twitter posts is a necessity, since you don’t have many characters to express yourself. Emojis help you save each and every one of those precious characters, so you can say everything that you want to.

Twitter recently included a new ‘stickers’ option which you can add to your tweets and people can see how other people are using that sticker. This is a great way to get some traction from a trend as people can see your posts by looking at the sticker. 

3. Instagram

When it comes to Instagram, emojis are more powerful than you might think. Mosey on over to the search bar and you can find out which emojis are trending, just like hashtags. If you’re looking for organic discovery, trending emojis are where you should look.

Trending Emojis on Instagram 

There’s also an increase in the number of people using emojis in their profiles. Using emoji makes your profile look a little nicer, rather than just having an ugly block of text.  

Express yourself

Emojis have made it far easier for people to express their feelings online. Using emojis will make your posts more personal. It’s always nice to know there’s a person on the other side of the screen, or world. Creating posts with great use of emojis will help your engagement, but an even better way to use them is when you’re interacting directly with your customers.

 Translating Emoticons 

Now, you don’t want to use the wrong kind of emojis with your customers (refer back to the end of ‘What does it all mean?’ section). However, you can certainly add your own personal touch to show your customers that you’ve written the reply yourself and that you actually care.    

With the rise of emoji as a new form of language, we have new ways to communicate with people all over the world. The great thing about this new way of communicating, is that it’s a big step to breaking language barriers. It’s a language of expression, so your posts have a higher organic reach and can be understood by many more people than would normally be possible. Expand your reach by expressing yourself, it’s a win-win. 

What have we learned?

Knowing how to use emojis in your social media marketing will boost your engagement rates because you’ll be showing consumers that they’re interacting with a real person, rather than an automatic update. Just make sure you remember…

  • What you want to say is exactly what you’re saying, learn what emojis mean
  • How to use emojis on each social commerce platform
  • Emojis are personal, they help express your feelings in a way that people can relate to

Once you know all this, you’ll be able to use emojis to encourage organic interaction from your followers. Check us out at the Moteefe Hangout if you have any questions, or if you want to learn more about the world of ecommerce and marketing, have a look at our blog.

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