How to create your first Facebook advert
Nov 04, 2016 - MARKETING
Transparent
Olivier Stapylton-Smith

After you’ve created your first campaign, it’s time for you to get your product in front of your niche audience. The best way to reach the most people in your niche is to use social media advertisements.


Facebook has a huge amount data about consumers so using it to create your first advert is a must. We understand that setting up an advert for the first time can be quite tricky, but we’re here to make it a little easier.

Objective and Ad Account

The first step is to sign in to your Facebook account, if you don’t have one or you want to create a new account for your advertising then you can do that on www.facebook.com.

 When you have an account, go to your home page and click on the arrow in the top right corner to set up your ad space:

 

 setting up a facebook ad

 

Next you’ll reach a screen which asks you what the goal of your advert is, for our first advert, we’re going to send people to our campaign page. If you want to look at some of the more advanced options we have blogs about them here.

 

So we’re going to click on, ‘’Send people to your website”, then “Create advert account”:

 

 beginners guide to facebook ads

 

Select the currency that you’ll use to pay for your ad and the time zone that you live in from the selection and click continue.

Creating your Audience

The next screen will let you create a niche audience to sell to and give Facebook a budget for your advertising. Creating an audience is necessary to make sure your advert is optimised for success.

 

If you need help finding a niche audience that will work well for you, we have a blog for that.

 

Select your target audience’s location and the age group your designs are most likely to sell to. You can also exclude certain locations if you don’t want to advertise in specific areas, this can be a good idea if your location is too large.

 

You can also choose a language, but if it’s the main language of the area then you don’t need to.

 

The next step is to filter the number of people who see the advert by their interests. This limits who sees your advert to those who like things that your audience does and will increase your click-through-rate.

 targeting your niche audience

 Narrowing or excluding people in the audience based on specific interests or behaviours will focus your advert even more, so you can target the exact niche that you’re looking for.

Budget

Now you can select your budget, it’s hard to know what will work for you when you’re just starting, if you want a more detailed answer for this click here. We’ve set this up at around £5, but the best amount to spend is closer to £10.

You can change your budget based on how much you have available to spend each week. However Facebook will optimise your spending for you so that you spend the most when you’re likely to get the most valuable traffic.

 Advert budget

 

Advert Content

It’s time to make the content of the advert and see how it will appear to Facebook users.

Advert Content 

 

We’re going to use Single Image to keep things simple but you can add a video or multiple adverts if you want to do A/B testing (which is a great way to optimise your advert success).

It’s best to have an image of your product prepared, but you can use a screenshot of your product on the campaign page if you don’t have one available for you. Consumers will want to see the design clearly before they click, so make sure your t-shirt is in the image.

Remember to put your campaign link in the ‘Website URL’ section under ‘Destination’.

You can create your own copy for the advert with a gripping title to pull people in. If you have a niche Facebook page, you can add it here to make your advert ‘sponsored’ by your page.

The copy on your advert should be short, informative and include a call to action to encourage people to click the ad. If you need a few ideas, Facebook has a cheat sheet for writing ad copy here.

 creating the perfect advert

 Now you can finalise your ad you just need to fill in your details and you’re good to go! Your advert will start going out to your niche audience on Facebook and you can start selling t-shirts. 

What have we learned

You should now be able to set up your very own Facebook adverts so you can start selling your custom t-shirt designs. If you have any questions come talk to us at the Moteefe Hangout on Facebook. Or if you want to learn more about how to improve your campaign’s success we have lots of helpful guides on our blog.

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